Finding the right agency to grow your user base takes more than scrolling through a few portfolios.
You want people who understand acquisition as a craft, teams who know how to turn curiosity into installs, clicks, and long-term engagement.
With global ad spend on mobile apps projected to hit $433.7 billion in 2025, the competition for attention is only getting fiercer.
That’s where this list comes in.
We pulled together the best user acquisition agencies driving success across mobile apps and SaaS right now.
Each one brings its own method, tech stack, and the spark that turns performance into momentum.
Inside this article, you’ll find:
- Agencies with proven acquisition strategies across channels.
- Insights into each agency’s process and key services.
- Proven results, client rosters, and industries they serve.
Dive in, and see who’s shaping the next era of acquisition marketing.
P.S. Don’t let your new users slip away. Head over to 10 Strategies for Customer Retention for Online Businesses and learn how to keep engagement steady.
TL;DR: Best User Acquisition Agencies
- inBeat: The best overall user acquisition agency. Combines performance influencer marketing, UGC, and paid media to deliver scalable, data-backed growth. Proven to boost installs by 637% and cut acquisition costs by 92%.
- Utility: A full-funnel growth partner acting as your in-house lab. Delivers end-to-end user acquisition, CRO, and retention strategies across 150+ projects, with measurable ROI and long-term engagement.
- Appvertiser AI: An automation-first acquisition agency powered by proprietary LLM tech. Runs adaptive, multi-channel UA campaigns that lift ROAS by over 30% while lowering CPA through real-time optimization.
- UNIPaaS: Transforms embedded payments into an acquisition and retention engine. Uses ML-driven infrastructure to increase ARPU by 5-10x and accelerate payouts through seamless in-app payment integration.
- App Radar: Specializes in aligning ASO and paid UA to drive sustainable app growth. Proven to raise installs by 36% and revenue by 25% through multilingual, full-funnel optimization across stores and ad networks.
What is a User Acquisition Agency?
A user acquisition agency builds the bridge between your product and the users who’ll love it most. They track impressions, analyze behavior, and push for better engagement every week.
Combining data science with marketing intuition, they excel at scaling audiences while keeping quality intact. This mindset fits perfectly with mobile apps and SaaS platforms.
To learn more about сustomer acquisition & retention, check out this video:
Customer Acquisition & Retention | Episode 2
The picture gets even clearer when you look at the advantages of teaming up with one.
And that brings us to the next point:
Benefits of Partnering with a User Acquisition Agency
There’s a reason top-performing brands rely on acquisition agencies:
You Strengthen Retention Through Smarter Acquisition
A strong user base means nothing if users vanish after the first click. Within only three days of installation, the average app has already lost 77% of its daily active users, a reminder that growth means little without retention.
The best agencies know this and design campaigns that bring in people who actually stick. They use lifetime value data, behavioral cohorts, and engagement triggers to shape who they target and how they communicate.
You start attracting users who align with your product’s rhythm - the kind that convert, stay active, and keep coming back. Growth feels smoother when acquisition and retention play from the same strategy sheet.
You Tap into Networks You’d Never Reach Alone
User acquisition agencies move inside exclusive circles of media partners, influencers, and platforms that open doors faster than cold outreach ever could. Their relationships with ad reps, tech partners, and creative studios give you leverage that takes years to build on your own.
That network effect compounds: better placements, faster approvals, and smarter allocation across every major ad channel. It's a reach that feels effortless but runs on real industry connections.
In mobile app marketing, where the average cost to acquire a new user has risen to about $29 per user, those efficiencies translate directly into savings and scale.
You Save Big Compared to Building In-House
Hiring a full in-house acquisition team means salaries, tools, training, and constant platform learning. Agencies already have everything in motion: analysts, media buyers, creative teams, and performance dashboards ready to go. You skip setup, overhead, and turnover.
Their cost structure spreads across multiple clients, which keeps your spend efficient while giving you senior-level expertise. That flexibility frees your budget for product growth and re-investment instead of payroll.
Studies show outsourcing can reduce operational expenses by 30-60%, meaning your marketing dollars stretch further without sacrificing performance.
You Stay Compliant Without Losing Speed
Growth is meaningless if your campaigns cross legal lines. In 2024, the Google Play Store removed over 2.36 million policy-violating apps and blocked 158,000 developer accounts, showing how strict compliance has become.
Acquisition agencies know every platform policy, privacy update, and ad rule inside out. They move fast while keeping your campaigns within the limits that protect your brand from costly takedowns.
Their teams handle everything (GDPR filters, FTC guidelines, Apple’s privacy shifts, and etc) with precision. You stay focused on scaling while they ensure every ad passes clean through review across regions, especially vital for mobile apps and SaaS products.
With all advantages clearly laid out, let’s see who’s delivering on them right now:
A Comprehensive Understanding of Leading User Acquisition Agencies
They are the ones who go beyond the pitch and provide real acquisition outputs.
1. inBeat
inBeat is a top user acquisition agency built for brands that want scale without waste.
Their approach blends paid media precision with authentic creator-driven strategies that turn impressions into installs and signups that last.
At the core of inBeat’s work is performance influencer marketing and UGC production.
The team connects brands with the top 2% of content creators, delivering native, high-converting content that performs across paid and organic channels.
A clear example is their collaboration with Booksy, where a TikTok-native UGC strategy drove a 1,700%+ increase in business registrations in three months, a 637% month-over-month spike in app installs, and a 92% drop in cost per registration.
TikTok outperformed Meta with a $22 vs $136 cost per registration, proving how inBeat’s creative testing and performance layer drive tangible acquisition outcomes.
Beyond influencer and UGC activations, inBeat powers user acquisition through ASO, media buying (PPC, Meta, and Google Ads), and SEO & link building strategies.
Every service is designed to compound reach and efficiency
Industries: Mobile Apps & SaaS, Food & Beverage, Beauty, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom
Key services:
- User Acquisition & Lead Generation
- Performance-Creative Services
- Google Play Store Optimization
- Digital Marketing
- Mobile Ad campaigns
- Link-Building
- Programmatic Advertising
- PPC Advertising
- Social Media Advertising
- Social Media Promotion
- Google Ads
- UGC Creation
- TikTok and Instagram Marketing & Advertising
- Influencer Outreach
- Micro-Influencer and Nano-Influencer Marketing
- SEO (Search Engine Optimization)
- Content Marketing
- Creative Content Production
- Brand Strategy
- Performance Marketing
- Product Marketing
Reason to work with inBeat: You leverage strategies proven to deliver 1,700% more users and 637% more installs, as inBooksy’s UGC campaign.
2. Utility
Utility works like your in-house growth lab, designing custom user acquisition strategies that mix paid, organic, and referral channels, always aimed at attracting high-value users.
They’ve delivered results across 150+ projects in the past 10 years, and their approach covers the full funnel: from CRO and onboarding to ROI modelling and attribution.
So what does this actually look like in action?
Take their work with Pliability, where they rebuilt the iOS, Android, and web apps for long-term scale.
The results? A 4.9 App Store rating, higher retention through AI-based body scanning, and personalized content paths that keep users coming back. They're still fully embedded as product and growth partners.
Industries: Events, Travel, Fitness, Health & Wellness, Media, Sports, Consumer, Auto, Education, Finance, Gaming, Medical, Culture & Arts, Entertainment, Real Estate, Social, Culture & Arts, Human Resources, Insurance, IoT, Nonprofit, Artificial Intelligence
Notable clients: Pliability, Airbnb, LOGE Camps
Key services:
- Campaign management across multiple channels
- App development services
- App design services
- Conversion optimisation of funnels, onboarding & messaging
- Attribution mapping to identify high‑value acquisition sources
- ROI modelling and budget allocation to maximise cost‑efficiency
- Tailored acquisition strategy combining paid, organic and referral growth
Reason to work with Utility: You get a team that delivers full-funnel acquisition and retention, proven by 150+ projects and results like a 4.9 App Store rating on global app rollouts.
3. Appvertiser AI '
Appvertiser runs user acquisition for mobile apps with automation at its core.
Their proprietary LLM model manages UA campaigns and ASO optimization in real time, adapting performance across markets and audience segments.
Their work connects acquisition with creative production, analytics, and ASO - delivering a full-cycle approach that aligns spend and ROI.
For Skillz, they drove a 32.14% jump in average D180 ROAS and reduced CPA by 6.3% on a $2.1M ad spend.
They used precise audience targeting, keyword-level ROAS tracking, and multi-channel campaign optimization, reinforcing conversions with retargeting, CPP testing, and Apple Search Ads scaling.
Industries: Mobile Apps & Games, FinTech / Web3 Platforms, Shopping & eCommerce Apps, Entertainment / Streaming Services, Life-style & Wellness Apps, Advertising / Media Platforms
Notable clients: Skillz, Playside, Empire Games, Trebel, Plato
Key services:
- User acquisition strategy & campaign management
- Creative production for social & mobile ad platforms
- App Store Optimization (ASO) & organic growth integration
- Attribution modelling, analytics and ROI optimisation
- Growth consulting and full-funnel retention support
- Digital marketing
Reason to work with Appvertiser AI: You get access to real-time LLM-driven campaign optimization proven to lift ROAS by over 30% while cutting acquisition costs.
4. UNIPaaS
UNIPaaS turns embedded payments into an acquisition engine by building ML-powered infrastructure directly inside SaaS platforms.
Their Embedded Acquisition tool segments users and personalizes payment UI to drive vendor-payment adoption from the first interaction.
Their approach extends beyond initial activation, covering transaction volume expansion and ARPU uplift with precise retention loops and conversion logic.
Want to see what that means in real terms?
ClubRight replaced its fragmented payment system with UNIPaaS, adding Apple Pay and Google Pay and cutting payout time from 14 business days to under three.
The results speak clearly: ARPU rose by 5x to 10x, and 60% of all payments now happen through mobile wallets.
Industries: SaaS platforms, Marketplaces, Enterprise software, Management software for niche verticals (health-practice, salons, school)
Notable clients: ClubRight, Connect Childcare, IRIS
Key services:
- AI-powered in-app messaging and targeted promotions based on user behaviour
- Payment method recommendation engine to boost conversion
- Customer Success support for onboarding, education and payment-feature adoption
- Integrating payments into the product flow and driving usage rather than just installs
- Analytics and optimization to increase user count and revenue per user
Reason to work with UNIPaaS: You get ML-driven embedded payments that deliver faster payouts and 5x-10x ARPU gains within your own platform.
5. App Radar
App Radar Agency drives user acquisition by aligning paid campaigns with organic ASO performance.
They mix metadata and creative optimization with channels like Apple Search Ads, Google UA, social, and DSPs - creating acquisition systems that move both installs and revenue.
They’ve handled over 500 app-marketing projects across 12+ languages, averaging around 30% app growth for clients through integrated UA and ASO execution.
ProCamera outsourced ASO and ASA to App Radar, cutting store-management time by 90%, lifting conversion from view to install by 28%, and increasing organic installs by 36%.
After fine-tuning pricing and creative strategy, ProCamera’s revenue climbed 25.8%.
Industries: Gaming / Mobile Games, Consumer Entertainment Apps, FinTech & Finance-apps, Education & E-learning Mobile Solutions, Health & Lifestyle Apps, Consumer-facing Software /apps
Notable clients: ProCamera, Ironhide Game Studio, Cocologics, Kolibri
Key services:
- App Store Optimization (ASO)
- Targeted advertising
- Digital marketing
- Performance marketing
- Paid User Acquisition (UA)
- Creative & Conversion Rate Optimisation
- Growth consulting & auditing
- App Launch & Portfolio Management
Reason to work with App Radar: You get a multilingual ASO and UA team that’s proven to lift installs by 36% and revenue by over 25% through full-funnel optimization.
6. Bounty Hunter
Bounty Hunter Agency specializes in B2B SaaS acquisition with full-funnel frameworks built to convert leads from awareness to paying customers.
Their setup covers analytics, landing-page optimisation, paid campaigns, and onboarding, creating a continuous acquisition loop that supports both marketing and sales.
They track metrics like CAC, LTV, and MQL-to-SQL velocity to build predictable funnels instead of chasing ad clicks or surface-level numbers.
For Medesk, they restructured PPC accounts and redesigned landing pages, leading to a 255% increase in sign-ups and a 30% reduction in cost per lead across three markets.
Their CRO process lifted the signup-to-MQL rate to 35%, giving Medesk a more stable acquisition model.
Industries: B2B SaaS & Enterprise Software, Product-led Tech Companies, Sales-led Tech, Startups, Subscription-based Business Models, Tech Services and Platforms
Notable clients: Medesk, Sell The Trend, Tokeet
Key services:
- Customer acquisition strategy & framework for B2B SaaS
- Multi-channel campaign management (paid ads, retargeting)
- Landing page & post-click funnel optimisation
- Paid traffic acquisition
- Marketing automation & lead-nurture workflows
- Analytics setup: CAC, LTV, payback period, sales-velocity tracking
- Mobile campaign strategy
- in-app advertising
Reason to work with Bounty Hunter: You get full-funnel B2B SaaS expertise that delivers 255% more sign-ups and cuts lead costs by nearly a third through data-backed optimisation.
7. Artik Agency
Artik Agency drives user acquisition for mobile apps and games through data-driven creatives, funnel optimisation, and precise regional targeting.
They manage around €1 million in ad spend each month and test over 200 creatives monthly to stay ahead of ad fatigue and keep engagement high.
Their end-to-end service includes paid UA campaigns, creative production across 2D, 3D, UGC, and playables, plus visual ASO tuned for conversion and retention.
What does that deliver in real-world numbers?
For Magic Sort, they rebuilt the creative strategy around emotional storytelling and urgency themes, cutting CPI by 32% and raising IPM by 78% across platforms.
Retention climbed with D1 up roughly 26%, while ARPU increased by about 21%, clear evidence that performance and user value improved together.
Industries: Mobile Games, Consumer Apps (dating, lifestyle, education), App-first Publishers Operating Globally, Branding and Entertainment Apps, Parenting/kids-apps, Localization-sensitive Markets
Notable clients: Magic Sort, Fusebox, Papumba, Madbox, Azur Games
Key services:
- Paid user acquisition: campaign setup, targeting, optimisation across ad networks.
- Creative production & testing: 2D/3D visuals, UGC videos, playable ads, A/B testing.
- Conversion funnel optimization: from ad click → store listing → install → retention.
- Visual App Store Optimization (ASO): image/screenshots/videos, customized by market and region.
- Analytics & reporting: ROI, CPI, IPM, tracking retention with adjustments lead by data.
- Reason to work with Artik Agency: You get a mobile UA partner that runs €1M monthly budgets, testing 200+ creatives to cut CPI by 32% and raise IPM by 78%.
8. Admiral Media
Admiral Media drives mobile-app user acquisition through creative automation, performance bidding, and full-funnel analytics that turn downloads into active, retained users.
Their process combines precision testing with data-backed scaling, building acquisition systems that actually sustain engagement.
They’ve managed over €5.8 million in monthly ad spend for gaming clients, scaling more than 65 titles and lifting new player counts by 434%.
For Petit BamBou, a multilingual mindfulness app, they expanded keyword coverage and implemented Custom Product Pages in Apple Search Ads.
The results were clear: a 38% drop in CPI, a 54% higher CTR, and a 227% increase in conversion rate across campaigns.
Industries: Mobile Gaming & Apps, Consumer-facing Apps (lifestyle, Wellness, Travel), Subscription and Service Apps, Direct-to-consumer Mobile Experiences
Notable clients: Petit BamBou, ImmoScout24, Fasting, TIER
Core services:
- Optimization of campaign
- In-app advertising
- Marketing performance
- Digital marketing
- Transparent & analytic reporting
- Creative production
- Strategic & systematic planning
- Creative & scalable research
Reason to work with Admiral Media: You get a UA agency guaranteed to boost conversions by 227% and lower CPI by nearly 40% with the process of precise creative testing and analytics.
9. Advant Technology
Advant Technology runs programmatic UA for mobile apps with a data-first mindset built on precise audience segmentation.
Since 2014, they’ve launched over 364 campaigns, spent €17 million across 61 countries, and focused heavily on funnel tracking from download to itoolsn-app purchase.
They go deep into device and geo targeting, even down to carrier/ISP-level segmentation, while integrating attribution tools like Appsflyer and Kochava for clear insights into real ROI.
So how do clients describe working with them?
Shore Projects said:
“Using native and video advertising they returned a ROAS of 2.8x and generated brand lift at the same time. Their innovative solutions helped drive sales through formats we hadn’t previously been using thus providing increment sales.”
Industries: Consumer Mobile Apps (e-commerce, lifestyle, entertainment), Gaming / casual/hyper-casual apps, Health & Fitness apps, Travel / Local & Service-oriented mobile apps
Notable clients:
Key services:
- Programmatic user acquisition (CPI/CPI modelling) across DSPs, mobile networks, social & video.
- Audience research & targeting: demographics, device, ISP/carrier, geo, contextual/keyword, lookalike.
- Tracking & attribution setup (AppsFlyer, Kochava, Firebase) + real-time analytics and dashboards.
- Creative management & optimisation: creative formats, ad assets, dynamic testing (though full creative be-services offered on paid side)
- Channel integration & campaign optimisation across display, native, video, social, DOOH where relevant.
- Digital marketing services.
Reason to work with Advant Technology: You get audience-segmented programmatic UA that delivered a 2.8x ROAS and unlocked net-new revenue across 61 countries.
10. Yodel Mobile
Yodel Mobile drives user acquisition for global apps through multichannel campaigns tied directly to ASO and funnel analytics.
They connect Apple Search Ads, Google App Campaigns, Meta, TikTok, and DSPs with creative testing and studio-led optimisation to capture high-value users at scale.
Their process transforms UA from a series of ads into a consistent, data-led acquisition engine that aligns organic and paid performance.
For B&Q, Yodel Mobile increased the app’s user base by 548%, raised revenue by 190%, and helped it hit the number-one spot in the App Store’s lifestyle category.
They executed a precise ASO strategy built on “ready-to-buy” keywords, seasonal trends, and SEO-ASO synergy to keep visibility and installs rising.
Industries: Mobile Apps (consumer behaviour, lifestyle, utilities), gaming & entertainment apps, eCommerce & Shopping Apps, FinTech / Finance-apps, Travel & Service-oriented Mobile Platforms
Notable clients: B&Q, Yodel Delivery, GuideAlong, Hoppa, EczemaWise
Key services:
- Multichannel paid user-acquisition campaign setup & management
- Mobile performance marketing
- Creative asset production & testing (video/static/UGC/influencer partnerships)
- Attribution, analytics & dashboard building for real-time performance tracking
- Market audit & benchmark insight to set realistic goals
- Integration between acquisition, ASO (App Store Optimisation, targeted advertising) and retention strategy
Reason to work with Yodel Mobile: You get a full-stack UA team proven to lift installs by 548% and app revenue by 190% through integrated ASO and paid media.
How to Choose the Right Customer Acquisition Agency
Everyone says, “look at their portfolio”, you’ve heard that before. Let’s dig into the questions that reveal how good an agency really is:
Verify Their Data Practices and Certifications
Every click, conversion, and install runs on user data, so you need an agency that treats information like currency. Ask about how they handle consent, encryption, and data transfers between platforms.
Find clear references to SOC 2 or ISO 27001 - these demonstrate their operation within strict and audited frameworks. A credible agency explains things like where they store data, who can access it, and how often they audit permissions.
With 61% of companies reporting a third-party data breach or security incident in the past year, you can’t afford to overlook how your partners secure their pipelines. If they use unclear statements while speaking and avoid sharing documentation, that creates a vulnerability that is waiting to become a problem.
Require True Experience Across Markets
Robust agencies know the variation occurring in audience behavior due to region, time zones, and purchasing patterns. They develop an environment that scales campaigns to regular habits, regulation necessity, and system behavior without hindering brand consistency.
These days, over 79% of app downloads and client expenditures currently originate from outside the country from which they originated, highlighting the importance of cross-market fluency.
Confirm how they organize global execution and handle regional creativity and expense management between mature and high-growth markets. Businesses that function efficiently across the board uncover scalable growth with ease: one system, different markets, and rapid momentum that scales.
Demonstrate How They Leverage AI With Human Oversight
AI tools transform how agencies verify, analyze, and expand campaigns, but real expertise helps maintain the right balance. The highly intelligent teams utilize automation to detect trends promptly and transparent regular operations from the schedule. This is the main reason why 83% of marketers leveraging AI have achieved greater productivity since it was implemented. Then they insert different human layers so that AI can’t match, including innovative problem solving, intuitive judgement, and pattern identification.
Identify key strategies their teams use to combine technology with informed decision-making. Leading organizations always consider AI as just an optimizer, never a replacement.
Want to analyze it on your own? You’ll also discover how they blend predictive analytics with constant tracking to foster growth that feels prompt yet managed.
Wrapping Up
You’ve just seen the agencies shaping real user acquisition right now, the ones driving installs, retention, and measurable ROI. Each team on this list brings a track record that speaks louder than promises.
Partnering with the right agency gives you consistent growth, better retention curves, and performance that compounds with every test. Results start showing faster when your acquisition strategy runs through experts who treat scale like a science.
If you’re ready to move with a team built for real outcomes, inBeat belongs on your shortlist. Their model connects you directly with vetted creators, performance strategists, and acquisition specialists who’ve grown global brands. It’s practical execution backed by data and creative insight that actually converts.
Choose the agency that fits your goals and growth rhythm. You’ve got the shortlist, the insights, and the context to make a sharp decision. Go after partners who move with focus and deliver numbers that prove progress.
P.S. Once acquisition is in motion, SEO keeps the pipeline alive. Discover the Best SaaS SEO Agencies fostering sustained growth.
Frequently Asked Questions (FAQs)
Q1. What is the cost of the user acquisition service?
A1. Pricing is not fixed. It depends on scope, ad expense, and objectives, but various agencies charge a significant fee based on performance or monthly retainer. It basically ranges from $5K to $50K per month based on scale. High budgets reveal prompt iteration paths and large-scale channel reach.
Q2. Why should you hire a user acquisition agency?
A2. You hire an agency to move faster, sharper, and with more precision than an internal team. These experts have direct access to these platforms, verified frameworks, and great testing throughput. They have identified key strategies to work across industries and can expand campaigns while managing oversights efficiently. Instead of learning through losses, you start with systems that already perform.
Q3. Are user acquisition agencies worth it?
A3. Absolutely, when you choose the right one. Instead of struggling to create a complete internal staff, these agencies let you access an accelerated path to client acquisition and loyalty. Their expertise simplifies the learning procedure and safeguards your advertising expenses. As time passes, these improvements transform constant performance into actual revenue growth.
Q4. How is a generalist outreach agency different from an acquisition-driven agency?
A4. A generalist manages a combination of content, branding, and awareness initiatives. In contrast, an acquisition agency is developed around performance insights, like ROAS, LTV, and CPA. Their operations focused on information, testing, and conversion effectiveness. Each innovative decision sets a measurable target. They care about what drives installations, signups, or revenue.
Q5. How do I choose the best user acquisition agency?
A5. Choose a partner with verified data practices, real cross-market experience, and a balanced approach to AI. inBeat delivers all three with systems built for scale and creative precision. You work with a team that runs acquisition like a craft, grounded in data, security, and real human insight.
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