How to Get Your Customers to Use Crypto

As has been said in the past, cryptocurrency has a ton of benefits for businesses. Accepting the tokens for your products and services means that you can create another channel of income, signal innovation to customers, and much more. But before you can reap these benefits, you must get your customers to pay you in tokens, and this can be quite the task.

In this article, we’ll offer some helpful tips and tricks to encourage customers to pay in crypto as much as they do in fiat. Here are a few things to implement:

1. Accept Popular Tokens

One of the simplest ways to get customers to pay in crypto is to accept the tokens that they are likely already using. Switching from fiat to cryptocurrency payments is a task in itself, but it is made much harder when you ask users to pay in tokens they are unfamiliar with. So, when setting up crypto payment systems for your business, give priority to the tokens that are the most favored among users.

To start with, this will mean the biggest cryptos like Bitcoin and Ether, as the average token user is likely to be familiar with them. At the same time, you’ll need to adopt new tokens as they become more popular in the industry. A look at resources like CoinSpeaker’s Best New Crypto Coins to Invest in 2025 – Top 10 New Cryptocurrencies list shows which tokens are gaining ground with users. By making sure that these are accepted by your business, you don’t leave anyone behind and signal to your buyers that you are forward-thinking and with the times.

2. Offer Seamless Infrastructure

The next step you have to address is the actual payment infrastructure and making sure that customers can make purchases with ease. No one wants to set up several new accounts or go through extra steps before they can make crypto payments. First, make sure the option to pay with crypto is clearly displayed on your website. Then, you’ll want to sign up with a reputable payment processor make sure that crypto payments are as quick as possible. With this, they are less likely to give up halfway when trying to pay with crypto.

This is also for your own benefit as these processors will make sure the correct crypto price is stated, tokens are properly stored, and funds are remitted to you when due.

3. Spread the Word

It goes without saying, but your customers can’t pay for your business in crypto if they are not yet aware that it is an option. So, it is your job to spread the word as much as possible. Once you begin accepting crypto for your products and services, you should inform your customers via social media, newsletters, posters, etc., of this, making sure to include the names of the tokens you now accept.

If you add or remove a token to your list of accepted options, make sure they are duly informed as well. Keep in mind that it might take a while for all your customers to catch on, so repeat the message for a while.

4. Educate Them

For some customers, a reluctance to use cryptocurrency ultimately stems from a lack of education about it. If someone doesn’t know what crypto is, they’re unlikely to use it. To get around this, educate your customers about the basics of crypto. In your message announcing that you accept tokens, offer a few fun facts about crypto to demystify it.

If you have the budget for it, you can even create social media content geared towards teaching them how to use crypto for payments. By addressing this knowledge gap, you can prime your customers to be more accepting of crypto, which benefits you in the long run.

5. Offer Discounts and Incentives

For a majority of consumers, switching to crypto from fiat is a bit of a task, which means that having some incentive can help. This incentive could be a discount for purchases made in crypto, loyalty points, a free gift, etc. The idea is to get their foot in the door and make their first crypto payment. If you can do this, such a customer is more likely to continue paying with crypto, thus helping to achieve your adoption goal.

Factor in these incentives during your initial crypto rollout, and you should start your crypto journey off with a bang.

Conclusion

Crypto adoption is on the rise globally, and everyone from small independent businesses to multinationals is getting in on the action. If you’d like to drive up crypto use among your customers, feel free to apply some of the tips in this article. These help to remove roadblocks, reward early adopters, and set up your business’s crypto future with ease.

Etherions Faston Crypto: A New Player in the Digital Currency Space