Did you know that correct automation tools can enhance your business by up to 25%? In this digital era, it is not only about improving your business; you must use technology well. To increase the efficiency and personalization of your corporation, many people wonder which are the top 11 marketing automation tools that will help boost your business. 


In this competitive world, you can’t merely rely on manual work. Try inculcating marketing automation tools that will help streamline your processes, nurture leads, and improve ROI. In this article, we’ll discuss the top 11 marketing and research automation tools to boost your business in 2025.


What is a Marketing Automation Tool?


Marketing automation, as the name suggests, is a type of software used to perform marketing tasks such as managing or directing a lead or process, surveying the market via email, and posting on social media, among many other tasks that are done daily and that otherwise take a lot of time when done manually. It helps in streamlining many operations, empowering companies to make valuable strategies rather than invest too much on time-consuming manual activities. 


Some of the advantages of using marketing automation tools are:


  • Enhance efficiency: Automating tasks saves time.

  • Ensure consistency: Ensures messaging aligns across all channels.

  • Increase scalability: Grows with your business to handle larger audiences.

Irrespective of whether you are an established enterprise or a startup, automation tools keep you at the forefront of the competition in today’s dynamic market.


Top 11 Marketing Automation Tools in 2025


Now that we know a little about marketing automation tools, let’s see which are the top 11 tools you can use in 2025.


1. HubSpot


HubSpot is popularly considered the best marketing automation tool in the market today. It expertly combines sales, customer service, and marketing in a centralized platform and offers an all-in-one service. Thus, it makes it significantly easier for businesses to understand core requirements of the customers. The tool is exceptionally relevant for organizations who want to integrate their marketing efforts with sales. The user-friendly interface is quite easy to handle and does not need in-depth marketing knowledge.


The software comes in both free and paid versions, which is crucial for small businesses.  The free version has many features, but if you want to unlock more features, the premium version starts at $45 for one month. The more expensive the package, the better the features. The best package of the tool includes premium characteristics such as AI-generated insights for improvement. 


2. Wisery


Wisery, an ultimate digital business card and link in bio tool has been designed to present your brand, generate leads, and simplify networking. 

Wisery is ideal for professionals, entrepreneurs, and businesses of all sizes whether you’re a freelancer, small business owner, or part of a large corporation, to network effectively, and foster meaningful professional relationships.


3. Marketo Engage


The next on our list is Marketo Engage. Its parent company is Adobe. The design of the platform especially suits large-scale companies who have complex marketing requirements. Its unique selling points include cross-channel marketing and personalization. The platform also entails AI-generated suggestions for content depending on the needs of the individuals.. You can also enable cross-channel campaign management, including email, social media, and paid ads. 


You’ll also get Account-based marketing (ABM) features that are suitable for targeting high-value clients. Since it is a big company, the price is high based on business requirements. The software is a top choice for businesses who aim for stunning and multi-channel campaigns that have a higher degree of customization. 


4. Mailmodo


Mailmodo is your go to solution for email marketing that comes with an all-in-one platform. It offers advanced characteristics that meet your complex requirements well.  Easily segment customers based on behaviors like abandoned carts and leverage personalized product recommendations. The smart dashboard gives great insights related to campaign performance, which includes orders, performance, and overall revenue.  Maintain unlimited mass lists with a bulk email sender focused on driving business growth.


Mailmodo helps businesses build and scale their email automation engine with an intuitive visual builder that has drag-and-drop workflows to automate time-based drip series. They make checking responsiveness for different devices easy and have an in-built open rate suggestions feature to fix errors in an email before sending it.


Best of all, with Mailmodo’s AMP technology, you can add calendars, forms, surveys, live ratings, reviews, polls, and widgets to gamify emails like spin the wheel, quizzes, etc. inside the email to reduce redirections and boost engagement.


5. ActiveCampaign


In recent times, ActiveCampaign has emerged as a leader in email marketing and customer experience automation. It offers powerful automation tools at a very affordable price range. The pricing plans for ActiveCampaign begin at $29/month. $29/month for up to 1,000 contacts, making it accessible for small businesses and startups. If you want to enhance your customer engagement through personalized communication, this tool is for you.


Some of the best features of this tool include:


  •  Dynamic email workflows triggered by customer actions.

  • Integration capability to 850 apps, which includes Shopify, Salesforce, and WordPress. 

  • SMS marketing to complement email campaigns.

  • Advanced segmentation for personalized targeting.

6. Pardot by Salesforce


Pardot is an automation software especially made for B2B marketing. Users get features to issue leads, automate marketing, and integrate smoothly with Salesforce CRM. However, this tool is not very helpful for small businesses. This is because it doesn’t target a small audience, and secondly, the price it offers is way too high. Pardot’s plans start at $1,250/month, reflecting its focus on enterprise-level clients.


The features offered by this software include:


  • Lead management tools like scoring and grading to prioritize prospects.

  • Customizable email templates and dynamic content options.

  • Return on Investment monitoring for gauging effectiveness of campaigns.

  • Integration with Salesforce for a unified view of the customer journey.

7. Mailchimp


Currently, Mailchimp is one of the most popular marketing tools. Startups and small companies mainly use it. The software simplifies email marketing with intuitive drag-and-drop design tools. One of the primary functions of this platform is to ensure audience segmentation, which empowers organizations to connect to certain demographics effectively with personalized messaging. The platform entails standard automation functions like notifications for cart abandonment, sending welcome messages, and others.


As far as prices are concerned, Mailchimp gives a free plan with a limited set of features, making the tool best for beginners. Advanced tools and features are available on premium plans, which start from $11 per month.


8. Klaviyo


Klaviyo is an innovative platform for marketing that is specifically designed for e-commerce businesses. It enables them to execute campaigns depending on analysis to boost sales and ensure customer retention. One of its sophisticated features is predictive analysis, which allows enterprises to predict the behavior of customers and calculate lifetime value. You can leverage segmentation features of Klaviyo to reach specific customer groups with uniquely crafted campaigns.


The software is compatible with many popular eCommerce systems including Shopify and WooCommerce enabling you to link your business to marketing operations easily. Just like other tools, Klaviyo offers a freemium package. Its free package has limited features for up to 250 contacts. For more features, you can opt for a premium package starting at  $20 a month.


9. GetResponse


If you want a comprehensive marketing automation tool, then GetResponse is best for you. Users can integrate its automation attributes with landing pages, ecommerce solutions, and webinars. It provides reckoner marketing funnels that can be used to facilitate the sales process. It is an interactive tool for conducting webinars and a landing page editor that employs a simple drag-and-drop ability.


Starting from $15 per month and going to the advanced level with unlimited webinars and landing pages, GetResponse is ideal for businesses looking to optimize their marketing and eCommerce activities.


10. Invideo AI


Invideo AI is a uniquely designed automation tool for marketing that utilizes the power of artificial intelligence to simplify the process of content personalization and video creation.  With its AI-driven video editing capabilities, businesses can quickly produce high-quality videos using a prompt. The platform enables users to utilize stock and generative images for video generation. It ensures simple personalization along with scalability, making this an ideal solution for crafting targeted content across diverse audience groups.


You can also utilize the freemium subscription model of Invideo AI. For limited features, you don’t need to pay anything. For premium features, you need to subscribe to the package starting at $28 per month.


The features offered by this software include:

  • Text-to-Video: Automatically converts scripts or text into fully edited videos.

  • Smart Scene Detection: AI analyzes and divides video content into meaningful scenes for better flow.

  • Auto-Text-to-Speech: Converts text into voiceovers with natural-sounding AI voices.

  • AI Video Editing: Automatically edits videos based on your preferences, adjusting pacing, transitions, and more.

  • Automatic Subtitles & Captions: AI auto subtitle generator for your videos, making them more accessible and improving engagement.

11. Brevo (Sendinblue)


Brevo (previously Sendinblue) is a user-friendly and economical tool for automation typically relevant for startups and small businesses. Users get convenient-to-use tools for email design and readily available templates. Along with that, users can also leverage features for transactional emails and SMS marketing. . There is also a feature for real-time chatting to communicate with customers of a given website. Automating work processes helps nurture leads and customers based on trends.


Bravo uses a freemium model of subscription. For limited features, you don’t need to pay anything. For premium features, you need to subscribe to the package starting at $25 per month.


12. Omnisend


Last but not least, we have Omnisend. This is yet another automation platform that mainly caters to the eCommerce sector. In the platform, users can leverage numerous features that can improve conversion rate and communication with the customers.  You’ll get ready-made automation workflows for activities such as cart abandonment, product suggestions, and also a mix of marketing communication through emails, Sms, and push notifications. This tool also offers integration support with eCommerce platforms like Magento and Shopify, making this tool quite easy to integrate to the online store. 

Just like any other tool, for limited features, you don’t need to pay anything. However, the premium plans start at $16 per month.


Conclusion


That’s our list of top 11 Marketing Automation Tools to Boost Your Business in 2025. Automation tools play an important role in the success of any business. In this digital world, it's not merely about manual work. It is more about the use of technological advancements to your advantage. So, try these automation tools and do let us know your favorite in the comment section below.