Have you ever thought that your SEO strategy felt like a guessing game? Your keywords are on point one day, and utterly off-target the next. That’s not tossing terms at the world and hoping for the best, all that’s happening is a little more sophisticated than that.
If you’re a Virginia or general area business owner, partnering with a local Richmond SEO company can make sense to demystify the SEO complexity. And the last thing these people know is the magic happens when you go deeper into customer data. In truth, these strategies are not as region-bound as one would think, they have an application to all businesses.
But here's the thing: It isn’t quite as simple as it sounds to collect and use this data. Scratching the surface doesn’t cut it. Then customer relationship management (CRM) tools come into play, providing you the information and order you need to excel with your SEO.
These tools remove all the guessing and give you a better way to approach finding the right customer every time. We’ll break it down for how they do it.
How to understand the relationship between CRM and SEO?
CRM is a platform designed to help you manage customer data effectively. With it, you can:
- Build detailed customer profiles.
- Review purchase history
- Monitor opportunities and contracts.
- Take notes about your clients
The data in it is everything that is of crucial importance to your clients. If SEO elements model the intersection of your business and customer needs, then the data in your CRM is just as important for search engine optimization.
How CRM Boosts SEO?
Using a Customer Relationship Management (CRM) system can greatly enhance your SEO strategies in a few key ways:
Discover New Keywords
It takes in important customer data, ie. what the customer likes and how they behave. Rolling around these details will get you insider into the keywords the real potential customers are searching for, and finding new keywords you can roll around. With this knowledge, you can customize the content of your website with appropriate keywords that will bring more visitors.
Create Better Content
With is a CRM, you’re able to track which content topics your audience likes the most. Knowing their interests and challenges will help you produce high-quality, focused content that serves their needs. What this does is increase the engagement on your site, helping you get higher on search engine rankings.
Boost Traffic with Stronger SEO Leads
Using an organized CRM system helps an organization manage leads more efficiently. You can turn these leads into dedicated customers if you nurture them and provide them with information of value. As your customer base grows, so too does your website traffic, and this is something that’s crucial for solid SEO standing.
Enhance Online Reputation Through Customer Service
With a CRM you can watch customers behave, and fix things as quickly as possible. Dealing with customer complaints quickly helps you to boost your online reputation. Having a good reputation means that now you are likely going to receive more reviews, which means it’s a great way to build your SEO and just build up more views on your hotel or business.
SEO Metrics to Track with CRM
Using your CRM to track SEO metrics will give you insight into your website’s performance and allow you to refine your strategies. Here are seven key SEO metrics to monitor:
Number of Leads
SEO might seem like a basic need, but the number of leads generated through SEO efforts is a foundational metric. In a CRM, businesses can then track which SEO strategies lead to the most leads, so that you can learn from the results and adjust your SEO strategy as necessary. In general, this insight allows for better channel-by-channel marketing development and resource allocation.
Number of Customers
By monitoring the number of customers acquired by organic search businesses can get a sense of rates of conversion. By tracking the customer acquisition sources with a CRM, you can easily see how well SEO is converting leads to customers improving overall sales strategies.
Revenue Attribution
Measuring the ROI of SEO activities is only possible when you understand how much revenue is generated from the activities. By tying revenue and lead sources together in their CRM, businesses can understand the financial aspect of their SEO efforts and have a better clue on how to allocate their budget.
Customer Acquisition Cost (CAC)
The CAC also stands for Cost of Acquisition which calculates the average cost of acquiring a new customer. Looking at this same metric in a CRM, businesses can determine that the cost to acquire a customer is either too inexpensive or too costly when compared to the customer's lifetime value, leading the business toward a sustainable growth model.
Sales Cycle Length
Sales cycle length is the time our users take to go from a lead to a customer. By tracking this metric in the CRM, you can find bottlenecks in the sales process and businesses can streamline operations and increase conversion rates.
Customer Churn Rate
Customer churn is the rate of customer loss within a certain period. Keeping a close eye on this benchmark in a CRM can help companies see the reasons and trends behind customer attrition. By knowing churn, companies can implement retention strategies to increase customer loyalty and reduce turnover.
First Contact Resolution Rate (FCR)
First contact resolution (FCR) is the percentage of customer inquiries that are resolved within the first contact. According to it, if FCR is high, customer service is efficient and there is a high chance of increasing satisfaction and loyalty. However, in a CRM, even FCR can help businesses identify training needs for their support teams.
However, many CRMs don’t have native capacities to track SEO metrics like Bounce Rate, CTR, and organic sessions. They are mostly oriented towards customer relationships and sales activities. That is some CRM platforms (such as HubSpot) provide the marketing tools needed to monitor SEO performance metrics along with CRM data.
Alternatively, you can connect SEO tools like Google Analytics, SEMrush, or Ahrefs to your CRM to synchronize data. An example would be to combine Google Analytics with HubSpot or Salesforce so you can see traffic sources, and user behavior, among other SEO metrics on the CRM dashboard.
Tips to Use CRM Effectively
- Set clear goals and benchmarks
- Segment your data for deeper insights
- Regularly review and analyze data
- Automate where possible
- Involve your team
- Keep refining your strategies
- Measure the impact of changes
- Turn data into actionable insights
Final Words
As you refine your SEO strategy and continuously optimize your website, making informed, data-driven decisions becomes essential in attracting more visitors and boosting revenue. Remember, SEO isn't a one-off task but a continuous process that demands diligence and the right toolkit.
Hiring professional SEO services can boost your campaign, delivering targeted traffic right where you need it. Custom strategies that align perfectly with your business objectives can help you meet your SEO goals. Make your digital presence more impactful by partnering with a professional SEO company today.