Overview


Website performance directly impacts your search rankings and online visibility. SEO audit tools help identify technical issues, optimize content, and track competitor strategies. Whether you're using free options like Google Analytics or premium solutions like Ahrefs, regular audits ensure your site stays competitive and delivers exceptional user experiences.


What are SEO Audit tools?


SEO audit tools are software applications or online platforms that assess overall SEO performance for a given website. They analyze and inspect the whole site in terms of on-page elements, technical SEO, backlinks, and user experience to give an idea about improvement areas in enhancing search engine rankings.


15 SEO audit tools you can use to check your performance


1. Screaming Frog


Screaming Frog

Cost: $113 per year (free option available)


Key features:


Identifying link problems: Screaming Frog will assist you in detecting broken links, errors, and redirects on your site. These issues can harm your site's SEO, so Screaming Frog allows you to detect these problematic links to fix them.


Finding duplicate content: If your site has duplicate content, then Google will find it difficult to prioritize which page to rank for the target keywords. You can use Screaming Frog to find this content and correct it so that the correct pages are ranked.


Examine page titles and metadata: Your title tag is of utmost importance in getting individuals to click on your listing within the search results. Screaming Frog examines these titles in order to determine how you can enhance your click-through rate (CTR).


2. SEO Checker


SEO Checker

Cost: Free


Second on the list of SEO audit tools is SEO Checker. SEO Checker is an SEO audit tool you can use for free to analyze the SEO of your website. With SEO Checker, you enter your website's URL and receive an email with a report that explains your website's results.


Key features:


SEO score: Your SEO score will immediately indicate to you the health of your SEO. You will know if your SEO is good, okay, or bad.


Site speed analysis: SEO Checker will inform you whether your site speed is optimal and how to do it so that your load speed is faster.


Meta tag evaluation: Your meta tags determine your site's ranking on a search page. This tool for SEO audit will evaluate your meta tags to reveal to you how you can better optimize them for improved ranking.


Mobile check: Having a mobile-friendly site is essential to gaining top spots in Google, as it has a mobile-first index. SEO Checker will assist you in viewing whether or not your site is mobile-friendly and, if not, how you can have a mobile-friendly site.


3. Ahrefs


Ahrefs

Cost: $99+ per month


Ahrefs is an all-in-one tool that gives you details regarding various elements of your SEO.


Key features:


Site Explorer: It allows you to audit your competitor's keyword rankings and backlinks. You can use this data to fine-tune your SEO strategy and identify opportunities to beat your competition.


Keyword Explorer: Keywords are important for SEO as they are what users search for in order to get relevant results. Keyword Explorer will enable you to see what keywords you rank for in the search engine so that you can reoptimize your pages for relevant search terms.


Site Audit: Ahref's Site Audit tool inspects your website for SEO issues. You can utilize this audit to discover what's holding your website back from ranking higher and improve to rank higher.


4. Google Analytics


Cost: Free


Google Analytics comes next on our list of SEO audit tools. Google Analytics is a free SEO audit tool, which enables you to easily understand how well your website is ranking in search results.


Key features:


Channel traffic: Google Analytics will enable you to observe which channels bring traffic to your business. If you are observing your search traffic is low, it means you have to enhance your SEO.


User behavior: Google Analytics lets you know about users' behavior on your site in great detail. You are able to view which pages receive a lot of page views, have a high exit rate, and low time on page. All this can aid in helping you know how to optimize your page to enhance those statistics.


Website speed: One of the most important ranking factors of your website is page speed. Using Google Analytics, you can view your website's loading time and determine where to make changes.


5. Google Search Console


Pricing: Free


One of the top SEO audit tools is Google Search Console. This free SEO audit tool allows you to review all sorts of things about your website to determine how you can enhance them and enhance your SEO — you can even use Google Search Console to submit your URL to Google.


Key features:


Tracking search performance: Through Google Search Console, you can view which queries lead users to your website. You can view your ranking in the search results and learn how to further improve it. 


Tracking website errors: If there are issues with your website, Google will alert you using Search Console. The tool assists you in detecting problems within your URLs so you can repair them quickly and boost your SEO. 


Index analysis: Google Search Console will scan your URLs and give you information on Google's capacity for crawling and indexing your pages. Because crawling and indexing are so important to making your site rank during searches, this tool is excellent for viewing whether or not you have pages that are not crawled or indexed properly.


6. Upcity SEO Report Card


Cost: Free


With this choice, you enter your data to receive a score for your SEO and see how you can increase your mark.


To receive your report card, you will need to provide your:


  • Name
  • Email address
  • Phone number
  • Web site URL
  • Primary keyword you aim at

You may also give a competitor's URL to compare your performance against theirs. After you submit this data, you'll receive a report that gives information regarding your Rank, Links, On-site SEO, Website accessibility, Trust metrics and more. This SEO audit tool is a great choice if you desire an in-depth analysis of your website's SEO.


7. Seomator


Cost: $5-$179 per month (free trial available)


Seomator is another great SEO audit tool. Seomater is an auditing tool that allows you to gain deep insight into your website's technical SEO.


Key features:


Seomator tests several aspects of your website, such as your Overall search optimization, Internal link structure, Backlinks, HTML tags, Website speed, Mobile-responsiveness, Quality of content, and so on. It's an excellent choice if you want a holistic tool that allows you easily to determine how you can better your SEO!


8. Semrush Site Audit


Cost: $119-$450 per month


Another of the top SEO audit tools to use is Semrush. Semrush's tool contains many features for enhancing your SEO.


Important features


Semrush's audit tool includes all the tools you need to optimise your website for search engines, including internal linking structure analysis, crawlability analysis, meta tag optimisation, and page speed analysis. This audit is an excellent tool for you to determine what you have to do better on your website.


9. Google PageSpeed Insights


Cost: Free


One of the key components of your SEO is the load time of your website. Nobody wants to wait around for your site to load –– Users want your site to load in two seconds. A faster site equals a better user experience, and that equals better SEO.

Google PageSpeed Insights is among the top SEO audit tools because of this. Google PageSpeed Insights gives you a detailed report on your website's loading time.


Key features:


This tool will scan how fast your website is loading and give you an analysis of how fast various elements load on your website. You'll also be able to view how your website loads on a mobile versus desktop. Furthermore, this free SEO audit tool will suggest ways to improve the loading speed of your website.


10. DeepCrawl


Cost: Ranging from $14.5K to $93.4K


If you are looking for SEO audit software that can assist you in enhancing your strategy, try DeepCrawl. DeepCrawl is a comprehensive SEO audit tool that assists you in tracking your SEO strategy, analyzing its performance, and making it better.


Key features:


DeepCrawl offers you all that you require to enhance your SEO strategy, from Domain monitoring, Auditing of millions of pages, Flexible API to crawl pages on demand, Customizable dashboards, and much more. This software is useful in assisting you to audit your SEO efforts and enhance them to help you achieve better results.


11. GTMextrix


Cost: $63-$450 per month (Custom plans available)


If you are in the market for a tool to assist you in tracking and optimizing your website performance, GTMetrix is the way to go. This tool assists you in tracking and optimizing your website load time for improvement.


Key features:


There are many wonderful features of GTMetrix, such as Alerts when your site is slow, Analysis of the performance of your site on various devices, Global testing, and On-demand testing. To make your site more performant, GTMetrix is an excellent tool to help you achieve that.


12. OnCrawl


Cost: $69-$250 per month (Custom plans available)


If you need SEO audit tools that assist you in optimizing your SEO plan, OnCrawl is the answer, it crawls your site to evaluate your SEO work.


Key features:


With OnCrawl, you get to experience a broad range of robust SEO capabilities, such as monthly crawl of at least 100,000 URLs—with higher tiers for advanced or custom plans. It also allows for simple comparison between crawl reports, clean data exporting for downstream analysis, and completely customizable dashboards to monitor the metrics that are most important to your group.


13. Page Modified


Cost: $5-$50 per month


This inexpensive SEO audit tool is a great addition to your company if you would like a tool that is able to crawl your site and assist you in optimizing your pages.


Key features:


With this tool, you get access to a powerful set of features that are meant to optimize the performance and security of your website. It gives you weekly website crawls and thorough scans of all pages to keep everything in top shape. You'll also get instant monitoring alerts to spot problems early on, regular website backups to protect your information—and much more to aid your SEO and maintenance needs.


14. SpyFu


Cost: $33-$299 per month 


SpyFu is another excellent tool for SEO audits. In addition to being a top SEO audit tool, this tool offers other fantastic features, such as competitor analysis.


Key features:


SpyFu has robust features such as custom reporting for bespoke insights, a backlink builder to enhance your link profile, and ranking tracking to track keyword positions over time. It comes with tools for search engine results pages (SERPs) analysis and competitor study—enabling you to refine your strategy and remain competitive in the game of SEO.


15. SERanking


Cost: $39-$191 per month


Another fantastic addition to this list of top SEO audit tools is SERanking. SERanking can assist you with analyzing your site and viewing how you might enhance your SEO approach


Key features:


SE Ranking provides a powerful set of SEO tools, such as website audit that includes at least 40,000 pages and backlink tracking for at least 6,000 links. It also offers in-depth knowledge through competitor analysis and competitor keyword research, enabling users to keep ahead in search rankings and develop wiser content strategies. This SEO audit tool is an excellent choice if you wish to track your SEO activity while keeping an eye on the competition.


Final Thoughts


Scheduled SEO audits help ensure solid search rankings and website performance. With free tools such as Google Analytics and Search Console, or paid solutions like Ahrefs and Semrush, you can regularly monitor and optimize your website. This ongoing effort helps improve organic traffic and enhances the overall user experience on your site.


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