As far as the online business is concerned, only a few things are as important as the sales funnel. Starting from lead capturing to all the way to conversion, the right sales funnel can be the great difference between depleting traffic and soaring revenue.  

To demystify how to choose a sales funnel expert who actually delivers results, recently Cormac Reynolds sat down in an interview. He is the founder of The Funnels Guys - sales funnels experts — a firm known for helping brands turn clicks into clients using high-converting, automated funnel systems. In this piece, you will see the brief overview of the interview.


Q: Cormac, thanks for joining us. Let’s start here — what is a sales funnel expert, really? 


Cormac Reynolds: 
Great question — because "sales funnel expert" has become a buzzword. At its core, a true funnel expert designs, builds, and optimizes the step-by-step process that turns strangers into paying customers. 

That involves more than just software. It’s strategy, psychology, copywriting, tracking, integrations, and follow-up systems. A good expert doesn't just build funnels — they build revenue machines. 

Q: What are the top mistakes businesses make when hiring a funnel expert? 


Cormac Reynolds: 
There are a few red flags I see often: 

  1. Choosing based on design alone. Pretty doesn’t mean it converts. 
     
  1. No clear funnel strategy. Many “experts” jump into ClickFunnels or GoHighLevel without a proper customer journey in place. 
     
  1. No testing or data analysis. A real expert lives in the analytics dashboard and iterates. 
     
  1. One-size-fits-all approach. Funnels should be tailored to the product, niche, and customer avatar. 
     

Q: What should someone look for in a real sales funnel expert?


Cormac Reynolds: 
Here’s my checklist: 

  • ✅ Results & case studies — Ask for proof, not promises. 
     
  • ✅ Platform expertise — Whether it’s GoHighLevel, ClickFunnels, or Kajabi, they should be fluent in your tool of choice. 
     
  • ✅ Copywriting skill — Funnels live and die on words. 
     
  • ✅ Marketing knowledge — They should understand offers, upsells, urgency, and how people actually buy. 
     
  • ✅ Follow-up strategy — What happens after someone opts in? That’s where the money is. 
     
  • ✅ Automation experience — Can they build flows that nurture leads 24/7? 
     

Q: What’s a good “test question” to ask a funnel expert before hiring?


Cormac Reynolds: 
Ask: “What’s your process for building a funnel that converts?” 
If they can't walk you through a structured, data-backed approach that includes research, copywriting, split testing, and automation — run. 

Bonus tip: ask how they use email sequences and retargeting. If they skip that part, you’re leaving cash on the table. 


Q: What separates The Funnels Guys from other funnel builders? 


Cormac Reynolds: 
We don’t just build funnels — we build ecosystems that generate and nurture leads automatically. Most of our clients come to us stuck — lots of traffic, few conversions. We dig deep into the funnel leaks and fix what’s broken. 

Plus, we don’t just hand you a finished funnel and disappear. We test, optimize, and scale.


Q: Final thoughts for someone about to hire a funnel expert?


Cormac Reynolds: 
Don't fall for the flashiest website or the lowest price. Look for someone who understands sales, psychology, and automation — not just drag-and-drop software. 

And always ask for examples and reviews. A real expert should have funnels that have made money, not just looked good.


Conclusion


Selecting the perfect sales funnel expert can drastically influence the growth of your business. As Cormac Reynolds highlights, it is important to go beyond elegant look and attractive designs and prioritize automation, strategy, and genuine results. A true expert is someone who can connect with your audience, finely-craft quality marketing copy, and consistently streamline processes for higher performance. Irrespective of whether you are starting out or scaling up, collaborating with results-driven professionals like those at the The Funnel Guys makes sure that your funnel becomes a vessel for generating revenues and not remain just an ordinary digital form of your business.