Easiest Way to Integrate Moz to Google Spreadsheets Using Apps Script

Author Image By ashu masih

Last Updated: April 15, 2024

1 minute


In the digital age, SEO tools like Moz have become indispensable for analyzing the health of websites. For SEO professionals and digital marketers, integrating such powerful tools directly into Google Sheets can streamline workflows and enhance productivity. In this blog, we’ll guide you through the simple steps to connect your Moz account to Google Sheets using Apps Script, unlocking a world of analytics at your fingertips.

Connecting Moz to Google Sheets 

Firstly, visit the official Moz website and navigate to the ‘SEO Free Tools’ section. Here, select ‘Link Explorer’ to begin analyzing your website. Enter your site’s URL and hit the ‘Analyze’ button to view metrics such as Domain Authority, Link Equity, and more. These insights are crucial for understanding your site’s competitive standing and keyword performance.

Setting Up the Spreadsheet 

The next step involves creating a Google spreadsheet and naming it appropriately. You’ll find a pre-written script code in the video description, which you can copy for integration. Log in to Moz, access your profile, and select ‘Accounting and Billing’ to generate an API token. With the token created, copy the Access ID and Secret Key into the Apps Script code.

Running the Integration 

After pasting the credentials into the script, run the code. If successful, your spreadsheet will prompt you to enter a URL in Column A. Input the desired website address, such as ‘’, and click on ‘Fetch Data’. The spreadsheet will update with the site’s analytics, mirroring the data available on Moz’s platform.

Analyzing Multiple Websites 

You can repeat the process for multiple websites, like entering ‘’ to fetch and compare analytics. This feature allows for bulk analysis, saving time and providing a comprehensive view of various sites’ SEO metrics.


Integrating Moz with Google Sheets is a game-changer for SEO analysis. By following the steps outlined in this video, you can set up a seamless connection that brings Moz’s detailed analytics directly into your spreadsheets. This integration empowers you to monitor and compare website performance efficiently, making it an invaluable asset for any SEO strategy.

Remember, the complete script code is available in the video description. If you found this guide helpful, please like, share, and subscribe for more valuable content. Should you have any questions, feel free to leave a comment below

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