Top 10 CRMs in 2024 (Free and Paid Options)

Author Image By Sapna Parashar

Last Updated: April 22, 2024

11 minutes

CRM (Customer Relationship Management) system is the solution that assists businesses in managing their customer’s relationships. Plus, organize and supervise the business’s sales pipeline from lead generation till their closing.

It has the ability to auto-collect the customers’ data from various sources such as social media, email marketing, live chat, phone conversations, personal interactions, feedback forms, etc. Additionally, it streamlines and optimizes the workflow of all departments, including sales, marketing, HR, customer service, IT, business intelligence (BI), and finance departments, with full collaboration.

Furthermore, it is practical in increasing and enhancing the productivity of the business and boosting revenues by driving bulk sales. Now, the question may come to your mind: which is the best CRM among all available on the web? For this, we’ve analyzed multiple CRMs and considered you the top 10.

Let’s have your eyeball on each CRM and grab the best one based on your business requirement and your pocket match-


Sugar CRM


This one is the best on-premises and cloud-based CRM in the world that offers innovative and automated features. Within this CRM platform, you can collaborate with your departments & automate your workflows, such as sales, marketing, and customer service, reporting, forecasting, email marketing, social media, and more.

It helps organizations to enhance their workflows and communication with their customers and target audience. It is an ideal option for Large enterprises with in-house development teams.

List of Features


SugarCRM has the ability to automate your sales, marketing, and customer service and enables businesses to streamline their sales processes and improve productivity.


It allows customization through which you can create a tailored solution according to your various requirements and preferences.

AI integrated tools-

It is an AI-integrated tool, especially for lead conversion, Ideal Customer Profile (ICP), and sales predictions as well.


You are allowed to integrate it with many other software applications and tools to make your operation, automated, effective, and effortless.

Advanced reporting features-

In SugarCRM, you’ll get an advanced reporting feature where the data would be in SQL-based queries and more controllable.

List of Pricing Plans

SugarCRM is practical, especially for large enterprises, hence it does not have any free plans. Instead, it offers a 7-day free trial and actual pricing starts at $49 per user per month.


Suite CRM


When your requirement is to find the best open-source CRM then SuiteCRM is the best choice available in the market. As it is an open-source CRM software and offers multiple API features, businesses are highly able to customize it.

Moreover, it has other multiple functionalities such as you can operate it freely and integrate it with other software applications and tools as well.

List of Features

Free Version-

SuiteCRM is accessible as a free version with almost all basic features. There is no number limit on adding users. Along with this, you are allowed to make changes in its source code on your own that makes it an excellent option for all small businesses.

Lead Management-

Within SuiteCRM, you can automatically fetch leads via different platforms using its REST API and then can store their information on its centralized database. Hence, it can make your entire lead management workload automated including the tracking of the lead’s activities.

Interaction Tracking-

For a better result, SuiteCRM allows you to record key insights and campaigns as needed. That will help you in finding the best way to reach your leads.

Analytics and Reporting-

SuiteCRM offers flexible dashboard functionality where you get real-time reporting. Therefore, you can build whatever type of report you want by pulling out data from any module of the SuiteCRM.

List of Pricing Plans

  • Starter plan – USD 115
  • Business tier – USD-10
  • Premium – USD 580
  • Also, there are many free plans.



As it name indicate this cloud-based CRM is best suited for sales department but also practical for others. You can get the excellent features here for sales, service, marketing, analytics, and the list goes on.

Opportunity Management –

This feature of Salesforce CRM allows you to find ideal possibilities, allowing you to get closer to your deals.

Control Panel-

It offers dedicated dashboards where you can see the analytics of sales as well as the analytics of marketing campaigns.

First Feed Feature-

With the help of this feature, you can view the content you wish to see first. Apart from this, you will get lead generation toll, scoring tools, and also a large variety of predefined templates.

Contact Management-

Here you can keep your customer’s information track such as client communications, histories, social media mentions, and more much.

Fully Responsive-

SalesforceCRM is compatible with all devices, whether they are Android, Linux, Windows, or Mac.

List of Pricing Plans

  • The paid plan starts at $25 per user per month, and the highest plan is $1,250 per user per month. You can also personalize your plans by contacting their sales team.




If you are in search of an excellent free plan, then this is one of the most renowned CRMs on the web. It offers innovative features for gathering, monitoring, generating new leads within a database, and so on. Hence this functionality of this CRM makes it best for sales and marketing purposes.

List of Features

Email Marketing-

Within this feature, you can customize emails for free and monitor their outcomes with built-in analytics as well.

Contact Management-

You can automatically sync and organize all of your contacts by linking their email account within the CRM software. This will allow you to do more than 300+ Integrations.

Live Chat and Chatbots-

With the help of Live chat and chatbot features of this CRM software, customers can get instant help for their various queries.

List Segmentation-

Within this feature of Hubspot, you can collect and segment your lead information by creating various forms.

Ad Management Tools-

Using the Ad Management tool, you can simply monitor ROI for paid campaigns on LinkedIn, Google, Instagram, Facebook, and other platforms.

List of Pricing Plans

  • Starter- $40 per month
  • Professional- $800 per month
  • Enterprise- $3,200 per month




Pipedrive is an all-in-one CRM solution where you will get various functionalities for sales, marketing, service automation, and other operations. It is very helpful in attracting target audiences and turning them into long-term satisfied and paying customers.

List of Features

Lead Management-

The lead management features allow you to track the sales funnel and overall leads from forms till the end.

Communication Tracking-

Here you will get a complete contact history of recorded calls, emails, chats, and more much. Within this feature, you can track individual sales, calls, emails, demos, and events via activity reports.

Mobile Apps-

For using Pipedrive CRM there is no any device restriction. That means you can use this CRM on your mobile phones as it is available in the form of mobile apps.

Lead Support System-

Within this feature of Pipedrive CRM, you will get the sources for your leads like organic, direct, SEM, social, and more. Plus, will get lead source data reports.

Fully Automated-

This CRM is a package of automation that will assist you in automating each task and make you effortless and untied from tedious tasks.

List of Pricing Plans

  • Essential- $9 per user per month
  • Advanced- $19 per user per month
  • Professional- $39 per user per month
  • Power- $49 per user per month
  • Enterprise- $59 per user per month

Monday Sales CRM

Monday Sales CRM


For the requirement of custom workflow, this is an evergreen CRM. Since, within this CRM, you can track every step of your customers’ sales cycle. Here, you will get complete tracking of your lead from lead generation to post-sale support. Additionally, it enables you to customize anything from your sales pipeline, process, or customer data.

List of Features

Mobile Responsive-

Monday CRM should be your first choice in case you are looking for a Mobile responsive CRM system. Since Monday Sales CRM has been available on both, Desktop as well as Mobile Phones.


You are allowed to Integrate the Monday Sales CRM with many software applications and tools to enhance your productivity and broaden your working limits.

Report Analytics-

The analytics features of this CRM will assist you in driving data-based, effective, and meaningful decisions.


Operating this CRM system you can easily collaborate with your internal team members as well as outsiders and make your collaboration easy and seamless.

Proper Management-

Once you have carried a CRM system in your business then you don’t need to organize things manually instead it will manage and schedule your tasks automatically.

List of Pricing Plans

  • Individual user access: $0
  • Basic Plan: $8 per user per month
  • Standard Plan: $10 per user per month
  • Pro Plan: $16 per user per month
  • Enterprise Plan: Need to contact the team members directly

Zoho CRM


If you have organized a startup or started a small business, Zoho CRM would be your preference because of its considerable features. It’ll assist you in multiple parameters but fundamentally will upsurge your sales, and marketing opportunities and will boost your conversion rates by tracking your sales automatically.

List of Features

AI-Powered Sales Assistant-

with this feature of Zoho CRM, you can make decisions based on client profiles and notice anomalies.

Performance Management –

Zoho CRM offers tools for gamification, reporting, sales forecasting, and territory management. That will assist you in performing your operation automatically and faultlessly.

Sales Enablement-

Within Zoho CRM, you can create price quotes as well as access sales scripts with the support of multiple languages.

Mobile Responsive-

This feature allows you to run your CRM system, whether on a mobile phone or on the system.

Advanced Analytics-

It also offers the functionality of advanced analytics which means you can simply get to know the status of your outputs.

List of Pricing Plans:

  • Standard – $14 per user per month
  • Professional – $23 per user per month
  • Enterprise – $40 per user per month
  • Ultimate – $52 per user per month
  • It has a free trial for 15 days.



This is the best CRM for e-commerce including analytics and insights. It helps businesses manage contacts and leads, opportunities, quotations and payments, marketing automation, and complete reporting. It provides both on-premise and cloud-based CRM.

Account management-

Here you will get complete access to all customers’ data and will automate your managing tasks as well.

Calendar and Activity Tracking –

From here, you can view all upcoming events and track your other operations in a favorable manner.

Sales Pipeline Management –

It may be the most amazing feature of this CRM where you will get a visual picture for monitoring each deal of your sales pipeline.

Analytics –

It gives companies practical information about their customer base so they can choose more effective marketing and sales strategies.


You are allowed to integrate this CRM with many applications, including Office, Outlook, Google, and so on.

List of Pricing Plans

  • On-premises version- $37.50 per user per month
  • Cloud-based version- $30 (Standard plan) or $45 per user per month.



As its name indicates, it gives you insight into your customers’ data and allows you to have proper analytics and reports. It helps you to expand your business by building long-lasting relationships with customers.

Lead Routing –

This functionality enables you to track the lead information with emails, phone calls, meetings, and marketing campaign sources.

Third-Party Integrations –

It offers integration with many software applications and tools, including Gmail, Mailchimp, Dropbox, Outlook, etc.

Pipeline Management –

This feature assists you in seamless tracking of your sales team’s performance since it is compatible with both Android and iOS mobile devices.

Visual Dashboards-

This one is practical for showing and monitoring reports of analytics.

Highly Flexible and Salable-

For high scalability, this CRM offers the feature of email tracking as well as reminders.

List of Pricing Plans

  • It has a 14-day free trial.
  • The price starts at $29 and goes to $99 per person per month.



This is the best CRM with AI lead scoring, email activity, and email capture that offers a 360-degree view of your company & customers.

List of Features

Lead Management-

Attracting observers, converting them into leads, and managing them manually can be a tedious task. Hence, to avoid this manual operation, Freshworks offers a lead management feature for automated work.

Deal Management-

Within this feature, you will get a complete picture of the deal’s status in the sales funnel.

Tracking and Lead Scoring –

Here you will get the AI-integrated tool for scoring and ranking your leads.

Auto Lead Assignment-

This is the one, that will enable you to choose your leads carefully and then assign them automatically to the salespeople for further work.


Within this functionality, you can create an online form to invite more leads.

List of Pricing Plans

  • It offers a 21-day free trial and a monthly price range of $0 to $69 per user.


If you’re perplexed about which CRM will be best suited to your organization, then this article will be very helpful for you. Here, you will find all the relevant information about the features and pricing plans of the top CRMs available in the market today. Every CRM is different and is best for something or the other. Therefore, select your ideal one that can affect your entire business workflow and upsurge it.

Categories: CRM


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