By Editorial Team
Introduction
A2P 10-digit Long Code (A2P 10 DLC) messaging has revolutionized business communication, where through a Local 10-digit number, a business can send messages to the customer. But to send A2P messages, a business needs to be approved and this does not happen for all A2P 10DLC applications.
In this blog, we’ll understand some of the most common reasons behind the A2P 10 DLC rejection and will let you know how to avoid it.
Common Reasons For A2P 10 DLC Application Rejection
1. Non-Compliance with Carrier Guidelines
There are measures put in place to avoid spam as well as issues of privacy of the users by carriers. Late reporting and failure to abide by the carrier guidelines are some of the reasons that A2P 10DLC gets rejected.
Example: A business communicates with the users and initiates messages that can be perceived as promotional without their permission. Carriers may reject the application because of violations of the consent requirements.
2. Incomplete or Inaccurate Information
It may be a nail of the application that has complete or accurate information that will be accepted. This encompasses missing information concerning the business, the message content, or the use of the application. Applications with incomplete information get rejected.
Example: A business applies without selecting the kind of messages they wish to post (marketing, transactional, etc. ). That’s where such vagueness results in rejection.
3. High Spam Complaint Rates
Carriers also monitor the complaint rate, along with the declaration of spam, very carefully when companies that have received numerous spam complaints in the past attempt to send emails, delays, and rejections are also frequent.
Example: A firm employed ORM through using the SMS marketing campaign intensively in the past and this led to many people reporting the firm as a spammer. When they go for registration, like Zoom A2P 10DLC registration, their request is denied because of their previous conduct.
4. Prohibited Content
Sending messages with prohibited content, such as adult content, illegal activities, or misleading information, is a surefire way to get rejected.
Example: An application for A2P 10 DLC that will undertake to advertise a gambling site is declined because most of the carriers do not allow users to send any content regarding gambling.
5. Improper Message Formatting
Texts must also not exceed a certain character limit and it is mandatory to ensure the right message format. This means that such things as broken links and special characters, as well as excessive use of similar words, are likely to lead to rejection.
Example: An organization includes URLs that are broken or send messages containing many emojis, and special characters that make message readability very low and are rejected by carriers.
6. Missing Opt-Out Option Registration
Businesses must not make it difficult for recipients to opt out of their lists. If this is left out, your A2P 10 DLC application will probably be rejected.
Example: A company has to send out marketing messages and none of them include an instruction that would allow users to ‘unsubscribe’ (for example, writing ‘STOP’, or ‘Cancel’). The following is left out, leading to their application being rejected.
7. Volume Misalignment
Businesses must accurately represent their expected message volume. This is especially going to be a rejection case when there is a large disparity between the projected and the actual volume.
Example: An adapter communicates that a small business will send 1000 messages per month, but they deliver 10000 instead. The state of affairs is that this misalignment gives out signals that are categorized as red and therefore rejected.
8. Poor transparency in the Use Case
It also means that carriers need to be informed about the use case for A2P 10DLC. This is because the descriptions are either vague or misleading and this leads to rejection.
Example: A business manifests the purpose of an app as ‘communication with customers’ without comprehensively defining if it is going to be for promotion, updates or just responding to clients’ inquiries. These guidelines are far from specific, and their absence instigates rejection.
9. Failure to Register Use Case
The A2P message carriers have introduced registration procedures for use cases before businesses can use them. It also means that if all these requirements are not met the item, concern, or issue under consideration is likely to be rejected.
Example: A business begins sending what’s often referred to as promotional messages to other people’s mobile phones without having their campaign approved by the carrier. This results in a hold of their A2P 10DLC since they have not registered.
10. Exceeding Allowed Message Limit
In this case, each A2P 10DLC registration is assigned to a certain number of messages allowed within 10 consecutive days. Going over this can lead to rejection.
Example: A company associated with a carrier signs up for a low-volume messaging plan and then, floods its network by sending bulk messages, beyond the allowed limit, the carrier refuses to accept any more messages until the problem is solved.
11. Poor Message Quality
Carriers evaluate the quality of messages sent over their networks. Messages with frequent typos, unclear content, or misleading information can lead to rejection.
Example: The business person requires improved written promotional messages that contain multiple spelling mistakes, and ambiguous appeals to the reader to act, and thus cause this application to be inspected and denied.
12. Non-Responsive Support
Carriers may reject applications from businesses that do not provide responsive support to their customers or the carriers themselves.
Example: A carrier tries to contact a business for additional information regarding its use case, but the business fails to respond promptly. This lack of communication results in rejection.
Twilio SMS
One popular implementation of A2P messaging is the integration of Twilio SMS for SuiteCRM. This powerful combination enhances customer communication by enabling automated text messaging directly from the CRM platform. Businesses can send notifications, reminders, and updates, improving engagement and streamlining workflows.
13. Improper explanation of the procedure to obtain consent from recipients
Businesses that choose to gather consent from message receivers via their website may find that their A2P registration is denied due to an inadequate explanation of the complete opt-in procedure. Detailed explanations may comprise, but are not restricted to the following:
- Description of a program or product
- Contact details for customer service
- instructions for opting out
- Product Quantity or program disclosure for recurrent messages
- Disclosure: “Message and data rates may apply.”
- Ensuring customers agree to the website’s terms of service and privacy policy
Summary Table Of Rejection Cases And Solutions
Best Practices for Avoiding A2P 10DLC Rejection
1. Clear and Transparent Communication
Always be clear and transparent about the nature of your messages and their intended recipients. This includes providing detailed descriptions of your use case when registering with carriers for A2P 10 DLC registration
2. Comprehensive User Consent Management
Implement robust consent management practices, ensuring that all users have explicitly opted in to receive messages and can easily opt-out if they choose to.
3. Regular Monitoring and Compliance Checks
Continuously monitor your messaging practices and stay updated with carrier guidelines and regulatory requirements. Conduct regular audits to ensure compliance.
4. Quality Control for Messages
Ensure that all messages are well-crafted, free of errors, and provide clear value to recipients. High-quality messages reduce the risk of complaints and improve overall engagement.
5. Responsive Customer Support
Maintain a responsive customer support team to address any issues or inquiries from both customers and carriers promptly. Good communication can prevent potential problems from escalating.
Additional Tips for a Successful A2P 10DLC Application
For further reading and resources on A2P 10 DLC and best practices in messaging, consider the following:
- Carrier Guidelines: Regularly review the latest carrier guidelines and updates.
- Industry Forums and Webinars: Participate in industry forums and webinars to stay informed about trends and regulatory changes.
- Compliance Tools: Utilize compliance tools and services that help manage consent, monitor message quality, and ensure adherence to guidelines.
- Obtain Explicit Consent: Always get explicit consent from users before sending messages. This can be done through opt-in forms or confirmation messages.
- Monitor Spam Complaints: Regularly monitor and address spam complaints to maintain a good reputation with carriers.
- Stay Updated: Keep up with carrier guidelines and regulations as they may change over time.
By following these best practices, businesses can minimize the risk of A2P 10DLC rejection and maximize the effectiveness of their messaging campaigns.
A2P 10DLC Note:
We at OutRight are a team of highly skilled developers having over 15 years of expertise. As a professional development group, we helped several organizations get their A2P 10DLC registration approved.
We have already gained high popularity by approving more than 100 successful “A2P 10DLC registration projects” for our clients at reasonable pricing, whether they are for Zoom, Twilio, or GoHighLevel.
Conclusion
A2P 10DLC offers a powerful tool for businesses to engage with customers directly. However, navigating the approval process requires a clear understanding of carrier guidelines and a commitment to best practices.
By addressing the common reasons for rejection and implementing the strategies outlined in this blog, businesses can maximize their chances of approval and effectively leverage A2P 10DLC for their communication needs.
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