2024 has once again shown how effective video content marketing can be. It is ideal for generating business growth, bringing in new clients, and launching along with promoting your brand.
Since 2025 is just around the corner, we can already predict that video marketing for business will stay just as relevant in the upcoming year (or, perhaps, years).
But what are the advantages of this form of marketing and what trends can we expect to come in the future?
Let's go over everything there is to know about video marketing, its advantages, current trends, and what will be in style in 2025.
Why Use Video in Content Marketing?
Videos have transformed from a nice-to-have feature into a must-have element of any successful content marketing strategy.
They have numerous benefits that make video content marketing so important.
Video Boosts Engagement
Video content attracts attention and keeps viewers engaged longer than text or images. Platforms like Instagram and search engines like Google prioritize video in their algorithms, meaning your content is more likely to be seen and interacted with.
Multiplatform Use
From TikTok and Instagram Reels to YouTube and X (formerly Twitter), video content adapts seamlessly to different platforms.
It’s just basic logic: the more platforms there are to share your content on, the more people can stumble across your videos and interact with them.
Higher Conversion Rates
Videos can be used to illustrate features, explain the advantages of products, and provide a sense of urgency that encourages sales.
According to the video marketing statistics by Wyzowl, 91% of people have learned more about a product or service through a video, and 77% actually made a purchase after that.
Improved SEO Performance
82% of marketers mention that embedding videos on a website increases dwell time, a key factor in SEO ranking.
Moreover, YouTube, the world’s second-largest search engine, offers another opportunity for your content to be discovered due to it being a video-based platform.
Emotional Impact
The combination of visuals, motion, and audio is powerful indeed. Videos create an emotional connection with viewers that static content cannot replicate.
It’s like when you’re reading a book and feel neutral about certain events, but then watch a well-produced movie based on it, and get emotional because it included a strategically chosen soundtrack.
That’s why it’s so crucial to edit marketing videos and add various sounds, animations, and tunes to enhance them. The good news is, it won’t be costly, since you can easily get video editing software for free.
High Engagement Level
Video content works because it caters to how modern audiences consume information — quickly, visually, and interactively. It will help in turning complex concepts into engaging stories that will leave a lasting impression on the customers.
For instance, Blendtec’s “Will It Blend?” series showcases such a mundane device as a blender in a fun and memorable way, turning it into a viral sensation.
5 Types of Marketing Videos
Video marketing offers endless possibilities for creativity. Let’s take a look at some options.
1. Explainers and How-to Videos
These short, educational videos simplify complex topics or products. Explainers, do-it-yourself guides, and tutorials give viewers genuine value and demonstrate your expertise. For example, Home Depot’s instructional videos help customers complete home improvement projects.
Such videos can be fully live-action or can be done using animation and motion graphics. Animated explainers are particularly effective for SaaS marketing, for example.
2. Customer Testimonials
Users always trust real people more than brands and companies. Because of this, customer stories are extremely effective and credible. Include testimonials from happy customers who have used your goods and services. It might inspire others to follow suit.
3. Product Demos
Demos allow you to show a product in action. They outline its key characteristics and outline all of its advantages. Demos of products have the potential to become a real societal phenomenon. Launch videos that Apple does every year are a great example of that.
4. Event Videos
Prioritize significant moments from trade exhibitions, product launches, webinars, and even sincere company gatherings. Turn all of them into a short video that will tell the audience everything they need to know.
5. Livestreams
Live videos offer real-time interaction with your viewers, which is an important aspect of building your brand and customer loyalty. For example, brands like Sephora host live tutorials to engage directly with their audience.
2024 Video Marketing Trends
Let’s take a look at the most popular trends of 2024.
Short-Form Content
Although it all started with the popularity of TikTok, short videos have gone far beyond this platform for the past few years. Instagram Reels and YouTube Shorts are packed with them now.
Snappy videos that manage to send their message fast have certainly been on top of all trends this year.
Interactive Content
Interactive videos allow viewers to click on objects, answer questions, or choose story outcomes. This process of gamifying content gives video content a new dimension of entertainment value and diversifies it.
Personalization
Personalized content makes viewers feel heard, needed, and cared about. That’s why videos customized for individual customers or segments have become so popular.
By the way, personalized emails featuring video content are also trendy.
VR Integration
Video experiences have been elevated by virtual reality, especially in sectors like real estate where 3D walkthroughs are now commonplace.
Sustainability Messaging
More brands use videos to highlight their sustainability initiatives, connecting with environmentally conscious consumers.
2025 Video Marketing Trends Predictions
Looking ahead, here are the top video marketing trends we predict will be relevant in 2025:
AI-Driven Video Creation
Artificial intelligence tools will revolutionize (and, to be honest, have already done so) how videos are made. Things like ChatGPT and AI-powered features within video editors are already paving the way. They provide full-scale video production as well as automated scripting and editing.
Voice Search Optimization
As smart speakers and voice assistants are becoming more and more common, optimizing video for voice queries becomes a must.
Clear captions, precise keywords, and well-structured audio content will play a major role.
Even More Immersive Experiences
As we’ve said, such things as VR are already quite popular in video marketing, but we expect them to become even more relevant in the future.
Interactive live streaming, augmented reality filters, the ability to influence the story of a video — all of that will keep developing and giving marketers incredible results.
Final Thoughts
Video content marketing continues to evolve with each day. It provides businesses with exciting chances to communicate with their audiences, market their goods, and gain their respect.
2024 has given us much to reflect on: it has been full of short videos, interactive content, and advanced technologies. And we have a feeling that 2025 will surprise us with even more trends that will require plenty of effort and even specific knowledge.
To learn more about virtual reality and artificial intelligence, get ready for a new wave of short videos, and start planning your 2025 video content marketing strategy.
Author bio: Victoria, a content manager at an IT company, brings a wealth of expertise in video production, video marketing, and YouTube promotion. Through her proficiency, she delivers expert content, providing valuable insights.LinkedIn https://www.linkedin.com/in/victoria-greywing-897032191/
