Sora is a new text-to-video creation tool launched on 9th Dec, 2024. It is an Open AI product and is available to use for ChatGPT Plus subscribers. It is arguably the most powerful and creative software in the world ever created. It is expected to bring a storm in creative industries like content creation, cinema, television, live broadcasting, etc. However, what it is and what can you really do with it? What can you create with Sora in real-life? Let us explore this further in this blog.
What Is Sora?
Sora is an AI text-to-video converter developed and launched by Open AI. It works on simple text-based prompts as input and delivers highly creative and customized motion pictures. In simple terms, it can emulate what talented video creators can do with large teams, fancy locations, and expensive equipment. It has triggered a frenzy in several industries as it has broken out of the research phase and has officially arrived in the market. The traffic that reached Sora.com was so high that it forced Open AI to stop new account creations.
Open AI has actually released Sora Turbo, which is an upgraded model to the original Sora program previewed back in February 2024. This new version has come up with a whole range of new editing features, faster creation capabilities, and more quality. It now allows users to create and edit video segments, customize particular elements in the video, blend sequences, etc. Users now can not only customize characters in the video but also the type of camera angles, presets, aesthetics, lighting, etc. They can now create videos not only in a cost-effective way but also much more quickly. The platform is a complete game changer.
What Will Sora Turbo Replace?
Sora Turbo worked on generative AI and can create realistic videos up to a minute long. Its capabilities are surely expected to influence a lot of industries. In particular, it will influence professions like
- VFX artists
- YouTubers
- Filmmakers
- Costume Designers
- Cinematographers
- Animators
- CGI Artists
- Actors and Actresses
However, despite the speculation, it is important to remember that Sora is here to assist us and not replace us. Imagine how economical and time-efficient the video creation process will become with Sora. Just as ChatGPT assists writers in creating large volumes of written content, Sora will assist creative industries in creating highly creative videos in a short time.
Let us take the example of the cinema industry. Here’s how it will be advantageous:
- Some of the videos that Sora creates might require expensive IMAX cameras and skilled cinematographers if they are to be created manually.
- Even making a short film requires hiring actors, script writers, supporting cast, song composers, etc. Recruiting them needs a hefty budget and effective man-management. With Sora, all of these requirements are nullified. You just need your mind and Sora to create what you want.
- Some films also require fancy locations that incur travelling expenses and a dedicated schedule. With Sora, you can create your scene at any location without even going there. You can even create a scene that cannot exist in real-world or is impossible to emulate with manual equipment. You can let your imagination fly and create a stunning and surreal motion sequence.
- A film set also needs costume designers, production designers, and makeup artists. With Sora, you don’t need to rely on anyone to customize your characters. You can get them in any shape, outfits, colors, moods, and environments.
- The world of cinema is quite complex and involves a lot of other expenses than the ones that meet the eye. Filmmakers need to pay taxes, royalties for intellectual properties, etc. Since Sora does all the creation work on its own, you do not have to worry about all these overhead costs.
Real-life Usage Examples of Sora
The use of Sora is vast and multifaceted. From creating songs to creating high definition visuals of vast landscapes, Sora can do anything. Here are some of the real-life examples of Sora usage that gives overview of its impressive functionalities-
Make a Short Movie with Sora-
Though Sora limits you to create videos only up to 20 seconds long, it gives you the ability to unify two videos into one smooth clip. In this way, you can unify and blend multiple 20 second clips in chronological order and create a short film. For example, you can create a short movie on bank robbery with Sora. In the first clip, you can show robbers coming out of a car, in the next clip you can show them entering the bank, and then firing a gun, and so on. You can even extend the number of such 20 second visuals to create a longer film.
Make a Song Video with Sora-
With Sora, you can create a music video that can even rival Imagine Dragons and Coldplay just from the comfort of your home. All you have to do is define scenery, preset, and include your song lyrics in the prompt. You can even give custom music and sound effects. Popular music generation companies such as Cassette Music and Splash Music are already using AI to automate their songs. One of the Red Teamers, Wayne Price actually created a music video called “Dreams” based on INQ’s poem from his newest album called “The Never Ending Now.”
Make a Documentary with Sora-
With time, Open AI is expected to improve Sora’s functionalities and capabilities. It is quite likely that users will be able to create longer videos. However, for now, you can create visuals and then merge them together if you want to create a documentary. One of the most interesting aspects is that you can create your documentary using a wide range of aesthetics, presets, and camera movements. You can create a modern-style documentary about the latest technology or an archival-style documentary about historical locations. The creative potential with Sora is endless.
Create Stunning Short visuals-
If you use your creativity well, you can tell a lot in 20 seconds with Sora. A lot of examples are already available to see at the official website. From surreal visuals, dream-like sequences, to wildlife images, everything is possible with Sora. All you have to do is give a right prompt and customize your scenes well to get the right output. There are still drawbacks such as logical flaws, lack of cause and effect coherence, limitations with complex camera trajectories, but visuals look stunning nevertheless. Log on to the website of Sora to check out the visuals created by red teamers.
Conclusion
Sora has created a major buzz across several industries and since its release, the hype has only accelerated. The blog explores what Sora is , its implications in various industries like cinema, and real-life usage examples. High usability and customizable features makes Sora highly relevant across the industries. However, despite the speculations of job losses, you can expect Sora to only reshape the industry instead of redesigning it. To know more about Sora and other emerging technologies, check out our website.
