CRM

Why Customer Experience Is the Key to Business Growth

The blog explores why customer experience matters, how it contributes to business growth, the role of customer experience management, and...

Your CRM Data Licensing Holds Two Assets. Only One of Them Is a Contact List

Deal histories show how your company actually wins business. That record can matter to AI developers, as long as you...

When CRM Access Depends on Location, Customer Relationships Are at Stake

Customer relationship management systems are designed to keep sales teams, account managers and support staff working from the same information....

What Is a Sales Pipeline? Stages, How to Build One, and Key Metrics

Every company must have a definite means of overseeing prospects and advancing transactions toward conclusion. A sales pipeline does just...

Why Your CRM Should Talk to Your Shipping Stack (And What You’re Losing If It Doesn’t)

Relationships with customers generally does not stops when an order enters the warehouse, but for many distributors, manufacturer, wholesalers, and...

The Lifecycle Marketing Maturity Model: 5 Stages Every Brand Passes Through

After years of working across CRM, marketing automation and lifecycle programs, one thing becomes fairly clear: the maturity of a...